There are always a large amount of ways to operate a vehicle traffic to your Etsy shop – Pinterest, Instagram, SEO, paid ads and more. This can be quite a bit overwhelming for the typical average person with only 24 hours per day and most likely not a lot of budget to pay on marketing if you’re still a business. Etsy Traffic

But, before you obtain all excited about the potential of increasing your traffic, it’s important to know what the different metrics mean. The 2 main ones are views and orders.

Views are the number of times a listing page has been viewed with a potential buyer. It’s important to note that if someone refreshes the page, it will count being an additional view. This metric is ideal for showing you how much curiosity about your product there is. It’s also a good indicator of how well your listings are ranking searching and the keywords you’re using.

Orders are the number of purchases produced by customers in your shop. It’s important to note this does not include the number of items shipped or the total amount taken care of an order. This metric is a superb method to see how much cash your goods are making. It’s a good indicator of how well your pricing is working and can also enable you to identify any areas in that you need to produce changes.

Another metric you must watch on is the conversion rate. This metric is calculated by dividing the number of orders by the number of visits and gives you a share of how many people are buying your products. It’s an effective way to see how effective your product descriptions, photos, and prices will work together to convert visitors into buyers.

External Traffic

External traffic are any visitors that come to your shop from outside Etsy – such as social media marketing, Google searches, or features on other websites. This traffic is frequently more qualified compared to the traffic that arises from within Etsy, since it is probable that the buyers have already decided they want to purchase something and are buying a place to purchase it.

Creating an advertising campaign that targets buyers who are already enthusiastic about your type of product is a superb way to increase this traffic. This is usually done by displaying your ads in the search results when buyers are seeking the kinds of products you offer. This is called Pay-Per-Click advertising. Another option is always to link your Etsy ads to other items in your shop. This is called Cross-Selling and can be quite a smart way to entice a buyer to produce multiple purchases and boost your overall sales.